Daring, eclectic, unconventional, and empathetic. This is Francesca Lanzavecchia’s approach to design. Born in Pavia in 1983, she graduated in Industrial Design from the Politecnico di Milano, and then attended the Master’s program in Conceptual Design at the Design Academy in Eindhoven. In Eindhoven, her personal vision of design began to take shape as a prismatic and multifaceted discipline. For her, being a designer means being a researcher, engineer, artisan, and fabulists of life stories. In 2010, she co-founded Lanzavecchia + Wai, a multidisciplinary design studio with Hunn Wai, based in Pavia and Singapore. Since 2012, she has served as the studio’s Creative Director.